Social Media
What is social media?
Social media is any platform that facilitates posting, sharing, and engaging with content and other people online.
Why social media matters for SEO
Google Search monitors social media posts and the engagement they receive, and they use them as signals for ranking and exposure in Google Discover.
Social media tips
- Posting links to social media platforms can sometimes help pages get discovered and indexed faster.
- Posting links to social media platforms can drive awareness of new content and result in new mentions and backlinks.
- Always include Open Graph metadata with an image that has a minimum width of 1,200 pixels and height of 630 pixels.
Social media resources
- How to add Open Graph metadata and optimize images for social media
- Social Media SEO: How to Rank Higher on Social Media and Google
Written by Jon Henshaw, published on , and last updated on .