Newsletters
What are newsletters?
Newsletters are informative email messages sent to recipients from an email list. They are typically sent in bulk via email marketing or newsletter platforms.
Why newsletters matter for SEO
Newsletters are proxies for discovery and sharing, and many newsletter platforms publish newsletters online and make them discoverable to search engines.
Newsletter tips
- Use a newsletter platform that publishes newsletters online and makes them accessible to search engines.
- If you use an email marketing platform like Campaign Monitor, manually publish the newsletters on a site like Coywolf does at coywolf.email.
- Write and include links in newsletters like you would for an online article.
Newsletter resources
- The best email newsletter platforms and software
- The triumphant return of email newsletters
- How to create a custom automated RSS email newsletter with Campaign Monitor
Written by Jon Henshaw, published on , and last updated on .