Content Flow
What is content flow?
Content flow is the order in which content is rendered in HTML and visually displayed on web pages.
Why content flow matters for SEO
Content that flows linearly with hierarchical headings, semantic HTML, and visual cohesiveness helps bots and humans better comprehend page content. Better comprehension increases engagement and improves rankings.
Content flow tips
- Keep the main content within the
<main>element. - Outline page content and apply it to sections and headings.
- Avoid excessive white space and vertical distance between sections and headings to maintain their relationship with each other.
- Use the
<aside>element for content blocks unrelated to the page’s primary content, such as ads, CTAs, and promotions.
Written by Jon Henshaw, published on , and last updated on .